Zipline admissions (record)
18540
"a happy and lively year"
63rd Annual Report for the year 2025
The past year at Kronberg was marked by many unforgettable moments: numerous events, satisfied guests, children’s eyes sparkling with joy, and eventful days spent in nature. Whether hiking, enjoying the scenery, or sharing experiences with family and friends—Kronberg once again proved itself to be a vibrant leisure and family destination for young and old alike. A look at our annual report shows how Kronberg continues to develop and which projects will shape the future.
Immerse yourself in the successful financial year.
Impressions of the 2025 drone show
The annual report is available for you to view and download as a PDF document:
Report of the Chairman of the Board of Directors
For Kronberg AG, the 2025 reporting year was marked by important strategic decisions. Building on the successes of recent years and the 2024 anniversary, key steps were taken to position Kronberg as an attractive year-round destination. The “Kronberg 2040” project revealed that the valley will play a key role in the future. Since business is heavily dependent on weather and seasonality, weather-independent offerings are to be expanded. The Board of Directors therefore decided to expand and reorient the valley restaurant—as the first concrete measure.
Facts and figures
Sales in TCHF (record)
6758
fairy-tale-world
+ 41 %
Frequency cable car
+2.8 %
Report of the Managing Director
Many decisions made in 2025 will have a long-term impact and lay the foundation for the future. Despite challenging conditions, Kronberg AG achieved a new record in revenue. The weather was a key factor: periods of heavy rain in May, during the summer holidays, and especially in October had a noticeable impact on the results. Nevertheless, foot traffic and demand developed satisfactorily. The restaurant business remained stable, even without the additional boost from anniversary celebrations, underscoring the sustainability of earlier investments.
Financial commentary
Kronberg AG's 2025 fiscal year: Review and outlook
Kronberg AG set a new revenue record in 2025 at TCHF 6,758 (+0.5%). As in the previous year, however, the picture is mixed. Visitor numbers at the Zipline Park (+6.1%) and fairy-tale-world +40.4%) saw encouraging increases, while those for cable car the toboggan ride only slightly from the previous year. The decline in food and beverage revenue (-1.1%) is attributable to the valley restaurant. This decline can be attributed, on the one hand, to the poor weather during the school field trip season and the peak hiking season, but is also a consequence of the additional revenue generated in 2024 due to anniversary activities .
Personnel costs have risen again to 50% of total revenue (47% in previous years). The establishment of a strong sales organization and the expansion of the administrative staff have led to additional costs; however, these are expected to result in higher revenue in the coming years. We anticipate that the personnel ratio will decline again in the coming years.
The significant decline in material and operating expenses is largely attributable to the elimination of costs associated with anniversary activities.
EBITDA increased from TCHF 618 to TCHF 925 (+49.6%). Compared to the adjusted result from the previous year (approx. TCHF 1,100), this represents a decline of approximately 16%, which was primarily due to higher personnel expenses.
Due to construction work at the valley restaurant, we have decided not to make any repayments on bank loans. The outstanding loan balance will increase in 2026, but we plan to resume repayments the following year.
The auditor's report, the balance sheet, income statement, cash flow statement, notes to the financial statements and key figures can be viewed and downloaded in the PDF document:
Three questions – three answers
You can find the full report starting on page 16 of the annual report.
Organization
Strategic management
The Board of Directors of Kronberg AG is responsible for the strategic development of the company as a whole. The members of the Board of Directors are elected until the 2026 Annual General Meeting.
The Board of Directors is made up of the following members:
From the left: Hansjürg Freund, Ruedi Ulmann, Evelyne Gmünder, Thomas Bischofberger, Sabrina Huber, Stephan Rusch
Operational management
Felix Merz
Managing Director
Michael Bieri
Head of Marketing
Romina Rausch
Head of Sales from October 1, 2025
Simeon Herb
Head of Gastronomy
Marc Bodenmann
Technical Manager
Emil Signer
Head of Attractions
Kronberg team
Aleksandra Maselli, Amanullah Rahimi, André Manuel Araûjo, Andreas Frey, Andreas Tinner, Barbara Gilgen, Beat Signer, Benjamin Lütolf, Cheryl Bruggmann, Corina Scheitlin, Corina Reichmuth, Corinne Rechsteiner, Daniel Koller, Daniela Gurtner, Daniela Ory, Debora Gasser, Dominic Rodigari, Dominik Husistein, Emil Fuchs, Emil Signer, Erika Koller, Eveline Walder, Felix Merz, Henok Alemsegad, Jeanine Zürcher, Joel Khair, Johann Neff, Jule Kluftringer, Karin Gantenbein, Katharina Preisig, Kurt Oettli, Lara Reichmuth, Marc Bodenmann, Marcel Schlatter, Mariia Chashchikhina, Martha Signer, Matthias Inauen, Michael Bieri, Michelle Wick, Mirjam Signer, Monika Rechsteiner, Natalie Hälg, Nathalie Eberhard, Nicole Engel, Nicole Streule, Nuno Araûjo Teixeira, Qasim Safi, Rabea Stöcklin, Ramon Mock, Reto Alder, Reto Schiess, Rolf Mayr, Roman Zachensky, Romina Rausch, Romy Keller, Sabrina Nauer, Sandro Broger, Sarah Kägi, Simeon Herb, Stefanie Jung, Stefanie Tischhauser, Thomas Linz, Uschi Frey, Yanik Inauen, Yannick Burtscher
(in alphabetical order)