Kronberg continues to grow and invest in the future

In fiscal year 2025, Kronberg AG once again achieved record revenue of CHF 6.76 million (+0.5% year-over-year). Despite challenging conditions due to the weather, the company has thus reaffirmed its market position. Key drivers included new offerings, a solid restaurant business, and targeted investments in sales, digitalization, and infrastructure. Weather was a defining factor throughout the 2025 fiscal year. May in particular, parts of the summer vacation period, and the hiking season in October were affected by numerous rainy days. Operating profit (EBITDA) amounted to CHF 925,000, significantly higher than the previous year (+49%). The equity ratio remained solid at 39%. Passenger volume remained stable overall. The cable car 158,830 guests (-0.9% compared to the previous year). The zipline-park +6.1%) and fairy-tale-world +41.4%) performed particularly well, which is mainly attributable to new offerings such as the Kugelpark. “The figures show that we are continuing to develop successfully despite challenging conditions. At the same time, we have laid important foundations for future growth in the past fiscal year,” said Thomas Bischofberger, Chairman of the Board of Directors, commenting on the business results.

Focus on Sales, Digitalization, and New Offerings
The reorganization of sales and marketing, along with the establishment of a sales management team, laid the groundwork for further growth. Initial market successes were achieved, particularly in the area of group offerings. Another key milestone was the expansion of a customer- and revenue-oriented IT landscape. A networked platform laid the foundation for consistently data-driven management of sales and marketing. Investments in digitalization and organizational restructuring resulted in additional costs during the reporting year but will lay the groundwork for efficiency gains and growth in the coming years.

Valley Restaurant and Group Offers as Growth Drivers
In 2025, intensive preparations for the planned renovation and expansion of the Valley Restaurant were carried out. This is a response to the need for increased capacity on busy days. The investments also strengthen winter business and enhance the resort’s appeal during months with less snow. At the same time, new group packages were developed and successfully launched. Initial bookings confirm the demand, particularly for corporate and club events. The newly designed formats also position Kronberg as an attractive destination for groups. Marketing activities were specifically expanded. Managing Director Felix Merz notes that the market development is paying off: “Trade show appearances and events in new regions have noticeably generated new guest groups and increased awareness of Kronberg.”

Investments weigh on earnings while simultaneously creating prospects for the future
Upfront investments in IT, organizational restructuring, the valley restaurant, and technical overhauls resulted in additional expenses during the reporting year. These investments were made deliberately and are intended to support the company’s long-term development. Kronberg AG’s financial position remains solid. The cash flow generated enabled both investments and further debt reduction. For 2026, the focus is on further market penetration of the new offerings as well as on the implementation of the ongoing valley restaurant project. The investments already made in sales, digitalization, and infrastructure are expected to increasingly reflect in the results. Kronberg is consistently pursuing the long-term “Kronberg 2040” strategy with the goal of further strengthening its position as an attractive year-round destination and sustainably expanding its economic foundation.

Thomas Bischofberger
Chairman of the Board of Directors

+41 71 313 98 39
verwaltungsrat@kronberg.ch

Felix Merz
Managing Director Kronberg AG

+41 71 794 12 89
felix.merz@kronberg.ch